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Senate Hearing on the Challenges Facing California’s Olive Oil Industry

The tides really are turning in the world of olive oil, especially for California. Watch what the Senate had to say in their hearing about the new challenges facing our Olive Oil Industry!

The California Channel 1/26/2012

What’s Lurking in Your Olive Oil?

Pretty bottles of olive oil make great holiday gifts, but what most of us who delight in drizzles of the golden liquid don't realize is what's in your bottle might not be what you expect - or want.  And we're not talkin' fat. 

Olive Oil: Mining a Liquid Gold

Of all the traditions being followed this Thanksgiving, there's one ingredient that's been a part of family feasts for thousands of years: Olive oil. The Greeks and Romans considered it a gift of the gods. And while olives from the Mediterranean remain ...

CBS News, Sunday Morning

Reactions Underscore “Super Premium’s” Long Road Ahead

It was quite a day for olive oil in the news. Articles on the subject were published yesterday in two of the most-read American newspapers — The Washington Post and The New York Times.

The title of The Times article must have sent a warm ping through the hearts of California olive oil producers who have set their sites on chipping away at the 99 percent market share enjoyed by European exporters.

NYT | Olive Oil Times“California’s Olive Oils Challenge Europe’s” was how the title appeared online, while in print it was shortened slightly to “Challenging Imported Olive Oils.” Either way, it was a heading thoroughly enjoyed

California’s Olive Oils Challenge Europe’s

But in the last decade, California producers have mounted a major new effort to bring back the domestic olive oil industry, planting thousands of acres, building new mills and producing oils that can be fresher, purer and cheaper than all but the finest imports.

SB 818 Wolk- Food Labeling Olive Oil

Existing law requires the State Department of Public Health to enforce various provisions of existing law regarding the manufacture, blending, production, and sale of olive oil. Existing law makes the violation of these provisions a crime. Existing ... Scheduled hearings:June 29, 2011, Assembly Agriculture Committee 

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